Every U.S. carrier wants a sub-$200,
high-quality smartphone, and you should, too. With Americans programmed
to think that smartphones cost $199 (although they don't), the only way
we're going to move away from subsidies and two-year contracts is if a
decent smartphone actually does cost $199.
The closest we've seen so far is the Nokia Lumia 520 $59.99 at Amazon,
which explains its solid position as the world's No. 1 Windows Phone.
It looks like 2014 will be a turning point for the true $200 smartphone,
though: Intel, Nvidia, and now MediaTek have promised that quality
phones are coming for that price.
Known for building cheap Chinese phones out of cheap
Chinese chips, MediaTek is trying to vault across the Pacific in 2014,
flying on its just-announced MT6595 chipset. The MT6595 is the first
Mediatek chipset to deliver the things U.S. carriers are looking for:
quad-core ARM Cortex-A17 CPUs buttressed by four smaller, lower-power A7
processors and an integrated modem with Category 4 LTE falling back to
HSPA+ 42.
In plain English, that's a chipset that would fall very
easily into AT&T or T-Mobile's lineups. (Sprint and Verizon would
require a CDMA modem, which won't arrive until the next generation of
this chipset.) So MediaTek has gone into the carrier labs to get the
chip cleared, a process which will take several more months, said Mohit
Bhushan, MediaTek's marketing vice president.
"There is really no good reason why phones with good
displays should cost $700-800," Bhushan said. "For $100-200, we can
provide phones based on platforms like this one."
The MT6595 is going to be pitched as less expensive than alternatives from Qualcomm, Nvidia, and Intel, but it isn't just
cheap. It supports 2,560-by-1,600 displays, 20-megapixel cameras, and
H.265, 4K video recording and playback. The chip offers similar speeds
to the Cortex-A15s in current chipsets like the Nvidia Tegra 4, but uses
30 percent less power, Bhushan said.
Chipsets are pretty far up the design chain from having an
actual retail phone, but Bhushan said Mediatek has an answer to that
problem, too: a complete reference design that manufacturers just need
to slap their names on and go with. That'll help the MT6595 power retail
phones in the U.S. by the end of the year, he said.
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